Are you planning to join an exhibition in Iran?
If you want to have a glorious and successful entry into the business world of a new country, the best way is to join an exhibition. The fact that the target customers gather together in the exhibition and attend it with the exact purpose of buying your products or services, brings you closer to your business goals.
The importance of joining an exhibition is that this initial acquaintance of customers with your company can make them a loyal and permanent customer. In addition, the links that you can find in the exhibition can become a profitable communication and collaboration for your business.
In the exhibition, you can communicate with your customers one by one and influence them. On the other hand, this way you understand what your target market needs, interests and demands. Knowing the target market from a close distance will help you in future decisions to reach long-term goals.
The necessity to join an exhibition in the country hosting your business:
- Introduction and presentation; As a foreign company that has set up a branch of its business in Iran, the exhibition is the best space to introduce and present products, services, short-term and long-term goals, concerns and organizational approach and even human resource is the target market.
- Increase sales rate; One of the first goals of the exhibition is to increase the sales rate of products and services. In this opportunity, visitors are more likely to participate in order to buy what you offer.
- Obtain new opportunities; one of the biggest advantages of joining an exhibition in your host country is gaining business and economic opportunities. In this one to several day events, you will surely receive significant offers in the field of cooperation, partnership, and purchase of your product or service, mainly and in part.
- Recognize and start working with distribution and sales channels; joining an exhibition is not limited to selling products and attracting limited customers who participate in it. This is the best opportunity to link to great distribution companies that have access to a wide range of retailers and customers.
- Attracting investors; this is one of the positive aspects of joining an exhibition that can lead to significant economic profitability. Therefore, how you present yourself in the exhibition is very important in attracting investors.
- Attract loyal customers; what better opportunity than an exhibition to be able to see your target customers up close and have the opportunity to communicate with them. Most of those who participate in the exhibition come to buy products and get services. If your products and services are of sufficient quality and attract the attention of visitors, it is possible that in addition to buying them, they will become a loyal supporter of your brand.
- Market evaluation; Exhibition is the best opportunity to know and evaluate the market of your products and services. Which of your products is most popular and what customers want from you will help you achieve your business goals.
- Recognition competitors; in exhibitions where different companies sell a product, there is a hot market competition among the participants. This issue has a great advantage and it is to know the competitors and improve the quality level of products and services in order to overtake them.
How can HIVA international business group help you organize your attending to the exhibition?
Now that the importance of joining the exhibition is clear, there is no need to explain how important the quality and presentation way of your company is in the exhibition. Especially if you want to introduce your brand for the first time this way.
Every detail that you present to the visitors in the exhibition is an agent of your company and brand impact. Advertising and how the salesperson deals and acts as well as booth design and how to arrange products in it, all should be in accordance with your brand identity and concerns. These are powerful tools to attract customer and investor.
However, certainly participating in an exhibition in Iran as a foreign company is associated with many challenges. Challenges that may negatively affect the quality of your work and the way your brand is presented. This is where our services come in handy and turn these challenges into business and non-business opportunities.
At HIVA international business group, we help you with any kind of products and services to join a profitable exhibition in Iran. We have a history of cooperation with the largest organizers of the exhibition in Iran and we are completely in control of this work.
From the first step and registration for the exhibition to the construction of booths, advertising, residential services of company representatives, workforce, management, lunch is our responsibility. We do our best to do this in the perfect possible way to make a good impact of your brand on visitors.
HIVA international business group already has experience of partnership with Iranian international exhibition organizer companies. In our resume, participation in prestigious exhibitions such as “Tehran international auto shows”, “Iran international Auto conference”, “Tehran international machine tools” and “agriculture exhibition” can be seen.
However, our resources, communication, tools and experience have made it possible for us to organize your attending to exhibitions in any area of your business A to Z.